Pay only for Performance

AI-powered advertising on Google CSS.

Shopello

a smarter marketing platform

Today's marketers are faced with a new set of problems — too much data to take advantage of and soaring customer expectations. Shopello is an AI-powered digital marketing platform designed to make marketers excel, and is available for Google Comparison Shopping Services.

How online businesses benefit from Shopello

Google only supports cost per click (CPC) advertising. This model is profitable for Google and very easy to maintain. Unfortunately, all clicks don’t lead to purchases and therefore merchants risk losing advertising money. Shopello changes all that by allowing cost per order (CPO) advertising on Google. Only paying for clicks that generate orders completely eliminates the risk in ad spend.

Big Data

Shopello is powered by Big Data. Hundreds of data points multiplied by millions of transactions are fed into our AI-algorithms to find the perfect match between consumer and product.

Pay only for traffic that converts to orders

Shopello adds CPO marketing to Google's Comparison Shopping Services. By tapping in to big data, Shopello connects the power of advanced machine learning algorithms in to Google's Comparison Shopping Service (CSS) empowering merchants to connect with consumers at the most critical moment, increase advertising results and improve efficiency.

Big Data

Collection

Feed

Optimization

Bidding Intelligence

Big Data

Intelligent e-commerce data collection
Shopping data pattern analysis
Predictive conversion
High-performance data mining
Behavioral/transactional data cross-targeting

Pro Feed

Optimization

Intelligent multi-tier product feed optimization
Error checking
On site scraping and content augmentation
Off site scraping
Intelligent keyword targeting and content rewrites

Bidding Intelligence

Custom made AI-platform targeting Google Comparison Shopping Service
Higher conversion & LTV
Better Audience Predictions
Improved Targeted Advertising
Expanded Customer Acquisition & Retention

Agencies

Shopello delivers an innovative AI-platform for Google Comparison Shopping Services that helps agencies achieve their KPIs. Shopello provides sales and is a strong sales pitch for new customers and ad spend.

Agencies already running CSS will benefit from being able to offer CPO deals and adding new additional customers not available through conventional Google Ads.

Digital advertising passed 50% of the total ad spend worldwide in 2019, and search has become the most important channel for marketers.
Source: eMarketer