Today's marketers are faced with a new set of problems — too much data to take advantage of and soaring customer expectations. Shopello BidBrain™ is an AI-powered digital marketing platform designed to make marketers excel, and is available for Google Comparison Shopping Services.
Google only supports cost per click (CPC) advertising. This model is profitable for Google and very easy to maintain. Unfortunately, all clicks don’t lead to purchases and therefore merchants risk losing advertising money. Shopello BidBrain™ changes all that by allowing cost per order (CPO) advertising on Google. Only paying for clicks that generate orders completely eliminates the risk in ad spend.
Shopello BidBrain™ is powered by Big Data. Hundreds of data points multiplied by millions of transactions are fed into our AI-algorithms to find the perfect match between consumer and product.
Shopello BidBrain™ adds CPO marketing to Google's Comparison Shopping Services. By tapping in to big data, Shopello's BidBrain connects the power of advanced machine learning algorithms in to Google's Comparison Shopping Service (CSS) empowering merchants to connect with consumers at the most critical moment, increase advertising results and improve efficiency.
Shopello delivers an innovative AI-platform for Google Comparison Shopping Services that helps agencies achieve their KPIs. Shopello BidBrain™ provides sales and is a strong sales pitch for new customers and ad spend.
Agencies already running CSS will benefit from being able to offer CPO deals and adding new additional customers not available through conventional Google Ads.
Showcase your products in Shopello Shopping Network and reach even more customers.
Shopello is a marketing platform that helps online merchants and agencies to optimize advertising and sales using state of the art AI-technology.
Shopello International AB
111 22 Stockholm
Shopello is a subsidiary to the Ad Tech company Speqta (publ), listed on Nasdaq First North Premier Growth Market in Stockholm under the ticker "speqt." Speqta owns and operates leading digital performance marketing platforms for online businesses.