Today's marketers are faced with a new set of problems — too much data to make sense of and soaring customer expectations. Shopello BidBrain™ is an AI-powered digital marketing platform designed to make marketers excel and is available for Google Comparison Shopping Services.
Google only support cost per click (CPC) advertising. The model is very easy to maintain and profitable for Google. The drawback is that all clicks don’t lead to purchases and therefore the merchant stands a risk of losing advertising money. BidBrain™ changes all that by allowing cost per order (CPO) advertising at Google. Only paying for clicks that generate orders completely eliminates the risk in ad spend.
Shopello BidBrain™ is powered by Big Data. Hundreds of data points multiplied by millions of transactions are fed into the AI-algorithms to find the perfect match between consumer and product.
Shopello BidBrain™ adds CPO marketing to Google's Comparison Shopping Services. By tapping into big data, Shopello's BidBrain plugs the power of advanced machine learning algorithm's into Google's Comparison Shopping Service (CSS), empowering merchants to connect with consumers during the most critical moment and increase advertising results and improve efficiency.
Shopello delivers an innovative AI-platform for Google Comparison Shopping Services that helps agencies across their KPIs. Shopello BidBrain™ provides sales and is a strong sales pitch for new customers and ad spend.
Agencies already running CSS will benefit from being able to offer CPO deals and adding new additional customers not available trough conventional Google Ads.
Showcase your products in Shopello Shopping Network and reach even more customers.
Shopello is a marketing platform that help online merchants and agencies to optimize advertising and sales using state of the art AI-technology.
Shopello International AB
111 53 Stockholm
Shopello is a subsidiary to Ad Tech company Speqta (publ), listed on Nasdaq First North Premier Growth Market in Stockholm under the ticker "speqt." Speqta owns and operates a leading digital performance marketing platforms for online businesses.